Designing a logo requires an experienced graphic designer, or design team. When working with a client It’s important for the designer/s to communicate effectively with them. That’s why our first step, is learning all about you and your company.
A good logo needs to encompass brand values and the consumer audience targeted. Proper communication, including client feedback, ensures that the brand direction and consumer message are well understood.
After learning about your company we move onto conceptual work. Here we go to the drawing board and experiment with everything from typefaces and fonts to the colour palette and theme.
Next, we go about refining the initial concepts. This stage is all about coming up with workable designs that are all close to the finished product. We feel it’s important to give you several choices to move forward from.
After further feedback from you, we then make any final tweaks to your desired design to make it perfect. You can tell a lot about a brand from it’s logo and we understand how important it is to make it right.