Mazda Mums - Web design Farnborough, web design Hampshire

Mazda Mums Website Design & Development

Mazda came to Yahoo! looking to raise awareness of the new Mazda5 with young families. Yahoo! put forward a proposal for extending their successful Lifestyle property with a special sponsored section aimed at parents.

The ‘Mazda Mums’ site featured a number of articles with useful tips on parenting in general and motoring advice for families. To help drive traffic to the site (if you’ll excuse the pun), Mazda Mums also included a competition, with entrants being asked to supply their top tip for travelling with children. These tips were then displayed around the site, with a simple voting mechanism to bubble popular entries to the top of lists. Users could also publish their entries to social media such as Twitter and Facebook.

Dgtl worked with Yahoo! to refine their proposal, going through mockup and wireframe and then continued on through build stages through to delivery & launch. As with all of Yahoo’s development projects, the site was based on their custom build of PHP, and employed their own profanity filtering extension and abuse reporting mechanism.

The site was a great success, and generated a huge amount of traffic on the Yahoo! network, so much so that it warranted a mention in Carol Bartz’ (Yahoo! CEO) keynote speech at the Internet Advertising Bureau 2010 conference.

Designed and developed in our web design Farnborough, Hampshire studio.

I am Nikon Web development

I am Nikon – competition website development

As part of it’s extensive community activity Nikon asked Yahoo! to build a sponsored competition page aimed primarily at Flickr users and promoting their current I AM NIKON campaign. The competition required that entrants submit up to three photos, each capturing one of the three themes: I AM BRAVE, I AM PART OF THE WORLD and I AM THE PERFECT MOMENT.

Yahoo! supplied initial designs for the site to Dgtl and we proceeded to make them a reality, developing the necessary HTML/CSS and PHP to bring it to life. The competition entry flow was particularly complex, requiring competition entrants to join a specially created group on Flickr, and submit at least one photo to it. We used visual cues, a dynamic form and modal dialogs to ensure the user always knew exactly where they were in the process. We used the Flickr API to determine whether or not the entrant was in the appropriate group and had submitted any photos, and then retrieved those photos for display in the competition form.

Each week the best entries were selected for display in an animated ‘recent entries’ carousel displayed in the page.

Designed, with love, in our Farnborough, Hampshire design studio.

 

 

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