Content Marketing

Content marketing boosts your site’s rankings and engages your customers. Our team of experts take care of your content allowing you to concentrate on what really matters… running your business. From articles rich in keywords, to info graphics and video. We create shareable content for businesses of all sizes so get in touch today and see what we can do for you.

See the benefits of fresh relevant content

Why Content Marketing is a Must for your Business

In the modern internet obsessed world, an intuitively designed, responsive and optimised website is a must. You then need to think about how you’re going to drive traffic to this online asset. Organic search engine optimisation is a great way to build long-term traffic, but how will you attract those new customers now?

When you’re thinking about your marketing plan, it’s essential you implement both long-term and short-term strategies. Invest all your money in an SEO strategy and you may get some quick wins, but the main thrust of your campaign will not be felt for 6-12 months. So what keeps you ticking in the meantime? Content marketing is a great way to bridge this gap. Not only is it affordable, but it is also a highly effective method of reaching your primary and secondary audience.

What is Content Marketing?

According to the Content Marketing Institute:

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience.”

Content marketing centres on the creation of blogs, white papers, social media posts, press releases, videos and infographics that are posted online. The aim of this content is not to sell to directly to the customer, but to inform their buying decisions and increase your brand exposure. It’s essential that content is not created simply for content’s sake. The content must be focused, relevant and answer prospective customers’ questions. It should also engage and encourage customer interaction and ultimately position your business as an authority in its field. Here are a few examples of content marketing in action.
How can content marketing help you?

Your customers are becoming increasingly tech savvy, irrespective of the sector your startup is in. According to research conducted in 2014, 81 percent of shoppers conduct online research before making a purchase. Competition online is fierce, so the likelihood of a customer going straight to your website is slim. But, if your business has a number of content resources online, each targeting a different internet search term, you greatly increase the likelihood of a click.

How can content marketing help you?

Your customers are becoming increasingly tech savvy, irrespective of the sector your startup is in. According to research conducted in 2014, 81 percent of shoppers conduct online research before making a purchase. Competition online is fierce, so the likelihood of a customer going straight to your website is slim. But, if your business has a number of content resources online, each targeting a different internet search term, you greatly increase the likelihood of a click.

What are the aims of your content marketing campaign?

Increasing sales and profitability is the ultimate aim of almost every content marketing campaign. Content marketing can impact your bottom line by:

Building brand awareness

Creating quality content will not only make more prospective customers and clients aware of your brand, but it will also add equity and value by positioning your business as an industry expert.

Expanding your reach

Content marketing allows you to gain exposure to customers and clients not just across the country, but also around the world. This gives you the opportunity to grow your business well beyond your local area.

Improving customer relationships and increasing engagement

Content should add value to your audience, answer their questions and promote engagement. A brand that helps to solve its customers’ problems, rather than overtly selling to them, will benefit from improved customer relationships.

Providing a cost effective alternative to traditional advertising

More traditional marketing methods like newspaper and television advertising can be expensive and difficult to measure. Startup businesses will rarely have the budget for offline advertising. Content marketing is extremely cost effective as it’s not only affordable, but the content you post today will last forever.

Increasing trust

As a startup, no one knows who you are and what you stand for. Creating engaging content that conveys your company culture, personality, industry knowledge and your ability to address your clients’ needs will help to build trust.

How can we help?

Are you ready to embark on a content marketing campaign that’s been tailored to meet the needs of your business? If you’re reading this, you now know just how powerful content marketing can be. To create quality content that engages your customers and positions your business as an industry expert, please get in touch today.

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