In the modern internet obsessed world, an intuitively designed, responsive and optimised website is a must. You then need to think about how you’re going to drive traffic to this online asset. Organic search engine optimisation is a great way to build long-term traffic, but how will you attract those new customers now?
When you’re thinking about your marketing plan, it’s essential you implement both long-term and short-term strategies. Invest all your money in an SEO strategy and you may get some quick wins, but the main thrust of your campaign will not be felt for 6-12 months. So what keeps you ticking in the meantime? Content marketing is a great way to bridge this gap. Not only is it affordable, but it is also a highly effective method of reaching your primary and secondary audience.