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Keyword Research

A particularly useful tool is Google’s Keyword Planner. This free tool is accessible to anyone who has a Google+ account. If you know how to use it you can find monthly search volumes for keywords and generate keyword suggestions based on your target market.

When we target keywords for our SEO services we might look at ‘SEO services in Farnborough’ or ‘SEO Hampshire’. A common mistake is for people to stuff as many iterations of a particular keyword into every page. Once upon a time this used to work but these days keyword stuffing will now work against your ranking.

We use additional paid tools to further assist us in this process for instance, Moz Pro. Moz offers a whole host of benefits: Competition analysis, link building strategies, keyword analysis (including percentage difficulty of ranking for a keyword), rank tracking, social media monitoring, link research tool, and many more.

How Long Until Page 1?

This really is like asking ‘how long is a piece of string?’. There are many factors at play here including:

  • Level of competition
  • How much content your site has
  • How much content you can generate
  • How trustworthy your site is
  • Local search results
  • Whether your site is mobile-friendly
  • Whether your site is SSL certified
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