Web design services in Farnborough, Hampshire. We’ve been designing websites and online promotions for clients since the 90’s, ranging from one man start-ups, to some of the biggest brands around.
The goal of prototyping is to iron out any interaction issues before we get too far into the web design and coding process. We check interactions and functionality, page layouts, navigation and tone of voice.
We always aim to identify key user tasks and goals, then create prototypes to ensure these goals are achievable.
This is a very quick way to get feedback and sense-check ideas. It takes very little time to create a paper prototype and can save hours of development time in the long run.
For any reputable web design company, information architecture will be at the centre of what they do. We believe content is king and that content needs to be organised well for users to benefit from. Information architecture is the structure, organising, categorising, labelling and tagging of content. There really is an art to organising and labelling content to increase usability and findability of your content.
Website wireframes are generally the first part of a web design project that we will share with the client for feedback. They are an invaluable part of the web design process and serve as the blueprint for your new website. Wireframes focus on two key areas; functionality and content.
Great user interface design is about helping users achieve their goals with the least amount of friction. It supports the overall user experience along with typography, visual design, copy and tone of voice. It’s about being usable without drawing undue attention to itself. It needs to function well, no bells and no whistles. Clean, clear, simple, precise. Great user interfaces also need to be flexible (website localisation being a prime example) and scalable to accommodate additional features which may be added later in the product lifecycle.
Art direction is the process of bringing your website design to life! Art direction and visual design address the look of your website. We use colours, photography, iconography and video to convey messages about your brand to your target audience. This feeds directly back in to the overall user experience of your website and combined, creates the websites look and feel. When a user hits your website you need to convey a message instantly that fits your brand. Serious, luxury, creative, cheeky or fun!
We need to ensure that our target users can achieve their goals as simply and effectively as possible. After investing many hours into designing a product your eyes become used to it. Usability is about getting a fresh perspective through the help of usability testers. When testers come in, we set them specific tasks, enabling us to see the product from their perspective. After testers have shared their insights some small tweaks to a product may be made. There should be no big surprises at this stage, we’ve been doing this a long time and we are a very experienced team.
Website design or web design encompasses a wide range of skills: User research, information architecture, user experience design, user interface design, visual design & art direction, web development, search engine optimisation and data mining. Each skill brings a unique part of the overall puzzle and together they combine to create engaging products that meet the requirements of the client and the goals of the user.
A typical web design process is as follows: